Mark Semmelmayer / BMA Atlanta
Mark Semmelmayer is the Immediate Past President of the Business Marketing Association’s (BMA) Atlanta Chapter and a past National Board member and International Chairman of BMA. He’s the Chief Idea Officer of Pen & Inc. Marketing Communications, an Atlanta-based marketing consultancy he founded in 2013. Mark has over 40 years of broadcast, ad agency and corporate communications experience and retired from corporate life in 2013, after 32 years with Kimberly-Clark.
Karstin Bodell / IBM North America
Karstin is a Go to Market executive in the technology marketplace, with expertise in balancing profitable growth across distribution channels. She has global experience in business development, reselling and influencing channels, sales and marketing across both SMB and enterprise clients.
Karstin led several strategic transformations within IBM, ranging from establishing new markets such as e-business, architecting effective new sales roles & client coverage models and management systems in support of cross channel pipeline development. She is responsible for marketing to the Women Owned Business segment, in partnership with Procurement and Human Resources. As a serial early adopter of new technologies and techniques she is a strong partner to sales leadership in deploying progressive practices such as customer analytics for effective targeting and digital as a sales tool.
Karstin is a frequent executive speaker providing sales training on approaches to reach Line of Business buyers, as well as a popular presenter at industry events on the convergence of marketing and technology to both the CMO and CIO communities. She is a member of the GSU Atlanta Marketing Roundtable and she serves on the Executive Advisory Board for AMA Atlanta. She is a 10 year mentor with Pathbuilders, which focuses on high potential women leaders and is a recipient of their Inspiria Award.
Karstin holds a B.A in Management Science and Public Policy from Duke University. She resides in Atlanta, Georgia with her husband.