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G. Martinez / Strateegus 
CEO

I’m an Industrial Designer (major: Product Design), graduate of the prestigious Art Center College of Design in Pasadena, California. I’m currently CEO of Strateegus, a full service “design to retail shelf” firm focused on getting customers products or services into retail and online channels. During my 28 year career, I have held positions of high visibility and increased importance, ranging from Founder, to Director, General Manager, to V.P. of Product Development for both design firms and major corporations such as Catalyst Strategic Design, Herbst/ LaZar/Bell, The Art Institutes, TOTO USA, and now Strateegus. I have led teams of designers, researchers, and R & D pros for the Design/Development and Launch of products in the Appliance (small), Bath (luxury), Consumer, Fitness & Sporting Goods, Hardware (powered and mechanical), Lawn & Garden (powered; watering; equipment), Medical Devices, Outdoor (hearth; structures), and other sectors, for start-ups and F-1000 sized companies with sales ranging up to $90B+! In addition to my background in Design, I’ve also amassed a wealth of knowledge and have led efforts in Brand-Building (ground up to re-branding), Market & Consumer Research (market sectors; competitive; focus groups; ethnographic research), Retail Strategy, QC/QA, Sourcing, and Global Project Management. Additionally, I am a:
– Strategic & Rare combination of “Right & Left Brain” Thinking
– Innovator/Inventor–Always looking for a better solution
– Exceptional & Passionate Collaborator and Team Leader
– Looking for opportunities of mutual benefit to all parties!