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Insightful show quote from Aubriana, “Two trends in Mobile Technology I see having a big impact in 2016 are more Virtually and Augmentented reality starting with the gaming industry and growing from there and then more advancements in Data Mining.”

Aubriana Alvarez Lopez/Digital Element 

Through pursuing my interest in the business of sports, I found my niche in mobile and technology. My love of sports has not faded, but I have found that I thrive in the challenging, yet exciting and evolving, connected world. I am a problem solver by nature and quite often my inspiration comes from the “can’ts and won’ts” in life. Because I believe that most processes and products can always be better, I enjoy figuring out how to make that happen.

Looking at mobile strategy as a whole, I aim to help businesses improve their consumer experience, with a focus on Location-Based Services and data implementation as a key piece of this equation. By reviewing trends and forecasts in the marketplace, communicating with current clients, and considering consumer preferences I aim to offer a holistic approach to digital/mobile marketing.

At Digital Element, a leader in geolocation, I lead all mobile initiatives. As Lead Strategist, I oversee product direction, strategic partnerships, and business development. I enjoy working closely with the sales team to guide and educate mobile efforts internally and to address trends and best practices as it pertains to strategic implementation for businesses through industry events and publications.

I also started and serve as President to the Atlanta chapter of the Location Based Marketing Association (LBMA) guiding the efforts to educate, share best practices and establish guidelines for growth, and to promote the services of member companies to brands and other content-related providers. The LBMA is an international group dedicated to fostering research, education, and collaborative innovation at the intersection of people, places and media, where I work with retailers, agencies, advertisers, media buyers, software and services providers, as well as wireless companies.

 

 

LinkedIn     The Location Based Marketing Association     Twitter(LBMA)

 

 

Chris Sanders/Consulting Talent Source 

Chris is an independent consultant and co-founder of Consulting Talent Source (CTS) – a facilitated network that makes it easy for organizations to find and engage top-tier independent consultants to help address critical issues.

Chris began his career with Accenture (Andersen Consulting) where he helped companies in the communications industry capitalize on emerging trends. He subsequently joined Ernst & Young where he helped Fortune 50 clients improve their sales, customer service, and finance functions. During his tenure, he also served as Chief of Staff to the Vice Chair of Advisory Services where he was instrumental in launching Advisory as a separate global business unit and then transforming it to become a growth engine for the firm.
Chris earned degrees from The Johns Hopkins University (SAIS) and The University of Georgia. He has significant international experience, having lived, studied and worked in The Netherlands, Sweden, Ireland, and Italy.

 

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