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Today we opened the show with Cathy Iconis, CPA founder and president of the Iconis Group. Cathy was recently named one of CPA Technology Advisor’s 40 under 40. Her firm provides outsourced accounting to small businesses. To learn more about her virtual CFO service please go to her website www.iconisgroup.com

We also had on Eric Holtzclaw, Chief Executive Officer of User Insight. Eric explained how User Insight gathers and analyzes the voice of the customer to provide insight to user behavior, create intuitive products and lead market strategy. For more information, please visit www.UserInsight.com.

During the interviews we also discussed the benefits and challenges of working with a Virtual CFO.