Hosted by Adam Wozniak and Darren Parkinson
Ty Booyzen / nürltec
nürltec is the first company Ty Booyzen co-founded at the age of 20. Ty began the journey at nürltec with his research professor and head of Kennesaw State University’s BrainLab, Dr. Adriane Randolph, the Director of Innovation at the BrainLab, Steve Krontz, and his personal mentor and serial entrepreneur, Chris Michael Harris. Although nürltec is just getting off the ground they’ve seen enormous interest, indicating that nürltec may be on the frontier of a revolution in the marketing research industry.
nürltec aims to deliver this revolution through advanced neurophysiological tools like EEGs, Galvanic Skin Response, Facial Expression Analysis, and many more advanced techniques that, to date, have only been used in academic research.