Andrew Dietz / Creative Growth Group
I’m a marketing, client development and business services growth expert with over 25 years experience. I launched Creative Growth Group (CGG) in 2003 to support the revenue growth and client relationship efforts of progressive-thinking, action-oriented professional services firms locally, nationally and globally. We help firms stake their unique claims-to- fame, attract their clients-of-choice, activate the business development skills of their expert professionals and we also take a hands-on role in running business development and revenue generating campaigns. We also founded the nationally recognized Client Advisor Awards program.
CGG developed our unique “The Opening Playbook” approach over ten years driving growth for a range of elite firms from law, accounting, management and operations consulting to business advisory services, public relations, marketing, human resources, IT services, architecture, engineering, commercial banking, investment banking, commercial insurance and real estate service firms. While our clients include some of the world’s best known professional services brands, we are just as often engaged by “challenger” brand firms that are highly motivated to unseat the front-runner. The Opening Playbook: The Professionals Guide To Building Business Relationships That Grow Revenue is the new book I’ve written based on CGG’s proven methodology which will be published by McGraw-Hill in May 2014. Order it: http://amzn.to/18pDmTC
In my spare time, I’m involved with programs that spark and celebrate creativity and innovation. I’ve served on the Board of the Museum of Contemporary Art of Georgia, VOX Teen Communications, IMAGE Film & Video, and the Atlanta College of Art. I’m a contributor to The Art Section blog and I’m the author of the book, The Last Folk Hero which is about outsider artists and the inside world of high art. I love to bring what I learn about innovation and creativity to my work with professional services firms.