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On this morning’s show Amy Otto and Lee Kantor started out by discussing some of the upcoming networking events happening in the Atlanta area. We mentioned the Metro Atlanta Chamber of Commerce and their website www.metroatlantachamber.com. We also gave a shout out to our friend Sandy Richardson from the Gwinnett Chamber and her website www.gwinnettchamber.com.
We talked a little about Powercore, a closed contact business networking group. For more information about them please go to their website www.powercore.net. And for a pretty comprehensive listing of all kinds of Atlanta Events including Business Networking events please check out www.AtlantaEvent.com
Our guest today was Don Rigby founder of Integrated MarCom. Integrated MarCom was launched in February 2006 in order to help emerging companies achieve sustainable organic growth.
Don has been in Atlanta for 15 years. His background is extremely diverse. Don has done everything from performing on Broadway, to working in Radio to being the Head of Marketing for a software company. He has lived through 9 mergers and acquisitions and shared some of what he has learned on the way.
Don spoke about the 4 Pillars of Structured Growth which are: Strategy, Messaging, Execution and Sustainability. He shared examples of how his process has helped clients in a variety of industries including: financial services, mortgage and staffing.
Some of the specific issues Don has helped companies with are: positioning companies as the go-to resource in their space; improving conversion rates from lead-to-prospect-to-client; and enhancing the lifetime value of the client.
Don helps emerging companies dig deep within themselves and analyze what has worked in the past, what is working now and what will work in the future. Once he has uncovered the hidden potential of a company, he then gets buy-in from the top to the bottom of the organization and then he integrates his proven business development processes seamlessly into the company. And he is so confident in his ability and his processes he guarantees their effectiveness.
For more information about Don Rigby and Integrated MarCom please check out their website www.integratedmarcom.com. You can reach Don by phone at 770.552.6028 or by email at don @ integratedmarcom.com.
If you know of a business in Atlanta that we should know about please email Amy Otto at Amy @ atlantabusinessradio.com and we will try and get them on the show.