Today we opened with Kevin Sullivan with Fisher & Phillips. Kevin is an Atlanta marketing expert who specializes in marketing lawyers and he shared his thoughts on the challenges of marketing professional service firms. Professional services organizations such as law firms and accounting firms offer some unique challenges for marketing departments. Professional service firms are selling expertise and time – not things. Marketing professionals must clearly understand their firms and their audiences in order to clearly communicate how the professionals can help potential clients.
Next we had on Erik Balkan with the BOSS Group. Erik shared some insights from both a talent and client point of view regarding staffing creatives. He works closely with Atlanta marketing and advertising professionals everyday.
Then Atlanta social media and marketing expert Robert Reed with the Social Eclipse and Rico Pena came on to discuss their upcoming Stay in the Game Summit event being held this weekend. The Social Eclipse is the title sponsor of the event and they wanted everyone to know that tickets are still available, but space is limited so hurry.
A special shout out to our sponsor – the Business Marketing Association – Atlanta Chapter. Please go to their website to register for their monthly events www.bmaatlanta.com/events
Also . . . if you know of a business in Atlanta that we should know about, please email Amy Otto at Amy@ atlantabusinessradio.com and we’ll invite them to appear on the show.