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To be sure the procedure ended up being accurate, we looked to Lovehoney’s community users

To be sure the procedure ended up being accurate, we looked to Lovehoney’s community users

—a populace of 60,000 women and men whom review adult toys and talk about their sex lives in Lovehoney’s on the web forum. These reports have actually user-submitted details about their owners, like their real genders, marital statuses and orientations that are sexual. By comparing my inferred genders to community members’ actual genders, we determined that 95percent of my coding efforts had been accurate and that the miscoded 5% had been split pretty evenly between women and men.

During this period, I happened to be willing to respond to the very first and question that is simplest my directory of a lot more than one hundred. Which sex is in charge of purchasing many adult sex toys? The solution is neither. Lovehoney’s client base is harmoniously split 50/50 between women and men.

That does not, nevertheless, imply that women and men purchase the exact same things…

Exactly Just Exactly What Every physical body wants

T he average Lovehoney consumer spends just a little over six mins perusing ten pages regarding the web web site. If they destination an order, they spend ?35 (?14 for each product within their container). Males on typical spend ?5.73 (19%) more per order than females. These numbers don’t consist of shipping costs, because distribution is free, although 1 in 5 customers chooses to pay for extra for next delivery day. Continue reading